This is the final illustration for the Rand Retro ad. To see the process used to arrive at the final image, scroll down.
Below is the process to get to that final ad image.
An early rough comp. I thought viewers would enjoy seeing all that goes into the final ad. here's a initial concept drawing to illustrate the idea of bringing your building to "retro" commissioning.
An alternate concept. What's more retro than a Middle Ages Castle?
Near finished. Rand wanted me to pursue the Disco era theme. It was a fun illustration but unfortunately, while it was eye-catching, it didn't totally convey the concept of "bringing your building up to modern standards that will stand the test of time."
The finished ad with the final illustration. Fun, futuristic and brings home the concept. Win!