The ad was to appear in an issue of Habitat magazine published just after Halloween. With that in mind, we devised an ad which played off of old SciFi movie Posters and stood out from competitor's ads. The gain extra usage, I created the artwork to be viable for a variety of formats up to as large as a promotional poster.
The Swarmp Thing
My client required an ad which promoted the need for buildings to maintain safety and coded standards, or else face a "SWARMP" rating from the NYC Buildings Department.